Project Description

Tonica Artigianale is more than a soft drink to mix. Slowly hand
slow hand-brewed tonic water with natural ingredients from Emilia Romagna is exactly
the right refreshment for next summer.
With the right blend of sweetness and refreshing dryness on the tongue, it is not only suitable for mixing cocktails, but also for iced enjoyment, neat or on ice.

In this self-initiated packaging project, I tried out a new workflow for a design visualisation. Especially the design of three-dimensional objects always has to overcome the hurdle of the “imaginable”. In order to keep this hurdle as small as possible, a 3D workflow is the ideal solution. Decisions on colour and materiality of the label, bottle shape and the distribution of print finishes on the label are simplified. The compositor integrated in Blender 3D saves detours via Photoshop. After finalising the design of the label, the previously used assets could be reused to refine them and create images suitable for marketing.